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Site Kit by Google – Analytics, Search Console, AdSense, Speed

Por Google

Descripción

Site Kit es el plugin de WordPress oficial de Google para obtener información sobre cómo las personas encuentran y usan tu sitio. Site Kit es la solución integral para implementar, administrar y obtener información de herramientas críticas de Google para que el sitio tenga éxito en la web. Proporciona información actualizada y autorizada de múltiples productos de Google directamente en el Escritorio de WordPress para un fácil acceso, todo de forma gratuita.

Brindando lo mejor de las herramientas de Google a WordPress

Site Kit incluye características potentes que hacen que el uso de estos productos de Google sea perfecto y flexible:

  • Estadísticas fáciles de entender directamente en tu Escritorio de WordPress
  • Estadísticas oficiales de múltiples herramientas de Google, todo en un solo escritorio
  • Configuración rápida para múltiples herramientas de Google sin tener que editar el código fuente de tu sitio
  • Métricas de tu sitio completo y para entradas individuales
  • Fácil de gestionar con permisos específicos para WordPress y los diferentes productos de Google

Herramientas de Google compatibles

Site Kit muestra métricas clave e información de diferentes productos de Google:

  • Search Console: Comprende cómo Google Search descubre y muestra tus páginas en Google Search. Haz un seguimiento de cuántas personas vieron tu sitio en los resultados de búsqueda y qué consulta usaron para buscarlo.
  • Analytics: Explora cómo los usuarios navegan por tu sitio y rastrea los objetivos que has establecido para que completen tus usuarios.
  • AdSense: Mantén un registro de cuánto estás ganando con tu sitio.
  • PageSpeed Insights: Mira cómo funcionan tus páginas en comparación con otros sitios del mundo real. Mejora el rendimiento con consejos prácticos de PageSpeed ​​Insights.
  • Tag Manager: Usa Site Kit para configurar fácilmente Tag Manager, no es necesario editar código. Luego, gestiona tus etiquetas en Tag Manager.

Instalación

Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.

Instalación desde WordPress

  1. Visita Plugins > Añadir nuevo.
  2. Busca Site Kit by Google.
  3. Instala y activa el plugin Site Kit by Google.
  4. Conecta Site Kit a tu cuenta de Google. Si hay varios administradores de WordPress, ten en cuenta que, para poder acceder al plugin, cada administrador debe conectar su propia cuenta de Google.

Instalación manual

  1. Sube toda la carpeta google-site-kit al directorio /wp-content/plugins/.
  2. Visita Plugins.
  3. Activa el plugin Site Kit by Google.
  4. Conecta Site Kit a tu cuenta de Google. Si hay varios administradores de WordPress, ten en cuenta que, para poder acceder al plugin, cada administrador debe conectar su propia cuenta de Google.

Después de la activación

  1. Visita el nuevo menú de Site Kit.
  2. Sigue las instrucciones en el asistente de configuración.
  3. Ve al escritorio principal de Site Kit el cual muestra las métricas clave desde Search Console.
  4. Conecta herramientas adicionales de Google en Site Kit > Ajustes. Aprende más sobre qué herramientas son las adecuadas para ti.

FAQ

Para más información, visita el sitio oficial de Site Kit.

¿Site Kit es gratis?

El plugin Site Kit es gratuito y de código abierto, y seguirá siéndolo. Los productos individuales de Google incluidos en Site Kit están sujetos a los términos y tarifas estándar (si corresponde) para esos productos.

What are the minimum requirements for Site Kit?

In order to successfully install and use Site Kit, your site must meet the following requirements:

  • WordPress version 5.2+
  • PHP version 7.4+
  • Modern browser – Internet Explorer is not supported
  • Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
  • REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.

Why is my dashboard showing “gathering data” and none of my service data?

It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.

If you are still seeing this message after a few days, feel free to get in touch with us on the support forum.

Why aren’t any ads appearing on my site after I connected AdSense?

If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.

You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.

If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.

You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.

Is Site Kit GDPR compliant?

When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.

By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses.

There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.

Where can I get additional support?

Please create a new topic on our WordPress.org support forum. Be sure to follow the support forum guidelines when posting.

Reseñas

Slows your site down – incorrect stats – crashes

22 de abril de 2024 1 respuesta
Before installing this plugin i checked my site using GTMetrix which uses Lighthouse as part of its performance testing. A grade report - site loading in 2.1seconds. 98% score. See GTMetrix /reports/totalpackaging.co.nz/98C1LTyq/ Installed this plug in. Ran their test. 12.5seconds loading. 35% Lighthouse score. Looking at the difference it see the below issues have now occurred. One of googles threads held site loading up for 7.5 seconds on its own. Installing the plugin took three attempts as it crashed / failed / timed out twice. Will now uninstall it. Not impressed. Google CDN cdn 626 KiB 5,374 ms …rz4DvU-cY…/recaptcha__en.js (www.gstatic.com) 598 KiB 5,374 ms …rz4DvU-cY…/styles__ltr.css (www.gstatic.com) 25 KiB 0 ms api2/logo_48.png (www.gstatic.com) 3 KiB 0 ms Google Tag Manager tag-manager 99 KiB 1,675 ms /gtag/js?id=GT-TB65TRG8 (www.googletagmanager.com) 99 KiB 1,675 ms Other Google APIs/SDKs utility 49 KiB 628 ms …api2/anchor?ar=… (www.google.com) 28 KiB 450 ms …bg/IsHUla7t4….js (www.google.com) 8 KiB 178 ms …api2/reload?k=6LdqxcIpA… (www.google.com) 10 KiB 0 ms /recaptcha/api.js?render=6LdqxcIpA…&ver=3.0 (www.google.com) 1 KiB 0 ms …api2/webworker.js?hl=en&v=rz4DvU-cY… (www.google.com) 1 KiB 0 ms …api2/clr?k=6LdqxcIpA… (www.google.com) 0 KiB 0 ms Google Fonts cdn 23 KiB 0 ms …v18/KFOlCnqEu….woff2 (fonts.gstatic.com) 11 KiB 0 ms …v18/KFOmCnqEu….woff2 (fonts.gstatic.com) 11 KiB 0 ms Google Analytics analytics 0 KiB 0 ms /g/collect?v=… (www.google-analytics.com) 0 KiB

Site speed

20 de abril de 2024 1 respuesta
I like Sit Kit. This has helped me a lot so far. My only problem is my Site Speed, the Site is too slow.

Doesn’t work since 07/04/2024

14 de abril de 2024 6 respuestas
App works good a while, but since 07/04/2024 google analytics can't track visitors and google ads doesn't track sales anymore. Can you assist please?
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Colaboradores y desarrolladores

«Site Kit by Google – Analytics, Search Console, AdSense, Speed» es un software de código abierto. Las siguientes personas han colaborado con este plugin.

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Registro de cambios

1.125.0

Enhanced

  • Add “Learn more” link in the Ads Module setup screen. See #8532.
  • Add the Conversion_Events_Provider Interface. See #8529.
  • Block Ads module setup when ad blocker is detected. See #8515.
  • Add a “New” badge to the Ads module in Site Kit settings. See #8448.
  • Extend the Consent Mode conditions for determining whether Ads is connected to include a check for the presence of an Ads tag as the destination of the connected Analytics property’s Google tag. See #8432.
  • Update the description copy in the Consent Mode modal, simplifying the text and making it clear that measurement from visitors from the UK may also be affected by disabling Consent Mode. See #8389.
  • Ensure that the check for a conversion tracking ID is maintained for the Consent Mode feature with the conversion ID having been migrated to the Ads module. See #8365.
  • Add Site Health entries for the current Consent Mode status, and the presence of the WP Consent API. See #8356.
  • Add an error state for the Audience tile component. See #8228.

Changed

  • Track GA events for the lifecycle of the Ads Conversion ID migration notification. See #8458.
  • Update minimum required version of PHP to 7.4. See #8030.

Fixed

  • Add AMP tag with Conversion Tracking ID when Ads module is enabled. See #8518.
  • Ensure Ads module cannot be saved when settings are invalid. See #8508.
  • Fix unstable time based PHPUnit tests. See #8488.
  • Fix bug that caused “Top search queries” widget to overflow on small screens. See #8417.
  • Fix a bug where the Enhanced Measurement toggle may not have the intended effect when creating a new property during Analytics module setup. See #8409.
  • Prevent a Consent Mode related console error on the view-only dashboard. See #8408.
  • Exclude connection check requests from internal error reporting. See #8268.

See changelog for all versions.

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