Site Kit by Google – Analytics, Search Console, AdSense, Speed

Descripción

Site Kit es el plugin de WordPress oficial de Google para obtener información sobre cómo las personas encuentran y usan tu sitio. Site Kit es la solución integral para implementar, administrar y obtener información de herramientas críticas de Google para que el sitio tenga éxito en la web. Proporciona información actualizada y autorizada de múltiples productos de Google directamente en el Escritorio de WordPress para un fácil acceso, todo de forma gratuita.

Brindando lo mejor de las herramientas de Google a WordPress

Site Kit incluye características potentes que hacen que el uso de estos productos de Google sea perfecto y flexible:

  • Estadísticas fáciles de entender directamente en tu Escritorio de WordPress
  • Estadísticas oficiales de múltiples herramientas de Google, todo en un solo escritorio
  • Configuración rápida para múltiples herramientas de Google sin tener que editar el código fuente de tu sitio
  • Métricas de tu sitio completo y para entradas individuales
  • Fácil de gestionar con permisos específicos para WordPress y los diferentes productos de Google

Herramientas de Google compatibles

Site Kit muestra métricas clave e información de diferentes productos de Google:

  • Search Console: Comprende cómo Google Search descubre y muestra tus páginas en Google Search. Haz un seguimiento de cuántas personas vieron tu sitio en los resultados de búsqueda y qué consulta usaron para buscarlo.
  • Analytics: Explora cómo los usuarios navegan por tu sitio y rastrea los objetivos que has establecido para que completen tus usuarios.
  • AdSense: Mantén un registro de cuánto estás ganando con tu sitio.
  • PageSpeed Insights: Mira cómo funcionan tus páginas en comparación con otros sitios del mundo real. Mejora el rendimiento con consejos prácticos de PageSpeed ​​Insights.
  • Tag Manager: Usa Site Kit para configurar fácilmente Tag Manager, no es necesario editar código. Luego, gestiona tus etiquetas en Tag Manager.

Instalación

Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.

Instalación desde WordPress

  1. Visita Plugins > Añadir nuevo.
  2. Busca Site Kit by Google.
  3. Instala y activa el plugin Site Kit by Google.
  4. Conecta Site Kit a tu cuenta de Google. Si hay varios administradores de WordPress, ten en cuenta que, para poder acceder al plugin, cada administrador debe conectar su propia cuenta de Google.

Instalación manual

  1. Sube toda la carpeta google-site-kit al directorio /wp-content/plugins/.
  2. Visita Plugins.
  3. Activa el plugin Site Kit by Google.
  4. Conecta Site Kit a tu cuenta de Google. Si hay varios administradores de WordPress, ten en cuenta que, para poder acceder al plugin, cada administrador debe conectar su propia cuenta de Google.

Después de la activación

  1. Visita el nuevo menú de Site Kit.
  2. Sigue las instrucciones en el asistente de configuración.
  3. Ve al escritorio principal de Site Kit el cual muestra las métricas clave desde Search Console.
  4. Conecta herramientas adicionales de Google en Site Kit > Ajustes. Aprende más sobre qué herramientas son las adecuadas para ti.

FAQ

Para más información, visita el sitio oficial de Site Kit.

¿Site Kit es gratis?

El plugin Site Kit es gratuito y de código abierto, y seguirá siéndolo. Los productos individuales de Google incluidos en Site Kit están sujetos a los términos y tarifas estándar (si corresponde) para esos productos.

What are the minimum requirements for Site Kit?

In order to successfully install and use Site Kit, your site must meet the following requirements:

  • WordPress version 5.2+
  • PHP version 7.4+
  • Modern browser – Internet Explorer is not supported
  • Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
  • REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.

Why is my dashboard showing “gathering data” and none of my service data?

It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.

If you are still seeing this message after a few days, feel free to get in touch with us on the support forum.

Why aren’t any ads appearing on my site after I connected AdSense?

If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.

You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.

If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.

You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.

Is Site Kit GDPR compliant?

When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.

By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses.

There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.

Where can I get additional support?

Please create a new topic on our WordPress.org support forum. Be sure to follow the support forum guidelines when posting.

Reseñas

23 de marzo de 2025 3 respuestas
Wow! A cool plugin that is very easy to configure, and most importantly, comes directly from the developers without intermediaries. The integration is very smooth and it works excellently. The only thing missing is a transition to PHP 8.4.x, because in Debug mode you can still see a lot of outdated code, for example: Deprecated: Google\Site_Kit\Core\User_Input\User_Input::__construct(): Implicitly marking parameter $options as nullable is deprecated, the explicit nullable type must be used instead in \wp_content\plugins\google-site-kit\includes\Core\User_Input\User_Input.php on line 94Call Stack —but this can be easily fixed. I’m very pleased with its support, maintenance, and the fact that it’s free. One of the main points I would really like to see is WooCommerce analytics (i.e. support for products as well as categories or product types, tags, or any taxonomies you might want to see in the analytics). This would be very useful for small stores to monitor sales and referrals, in order to see the relationship between the customer, the network, and the product. I’d really love to see that analytics and support section. Additionally, for more optimal usage, it would be great to incorporate support for merchant analytics—i.e. your service for product integration with Google. This would be truly awesome because the analytics currently work from the backend of Google Merchant itself, and since you already have a plugin, it would be fantastic to see this widget in the analytics data to generate cool metrics or algorithms for AdSense. Thank you for your work!
23 de marzo de 2025 1 respuesta
Hi, The Google Site Kit was easy & simple to install and configure seamlessly. Anyone interested in their Website Performance should “Install & Apply” Google’s Site Kit. Thanks, Charlie
18 de marzo de 2025 1 respuesta
Review Title: 🚀 Must-Have Plugin for Website Growth! ⭐️⭐️⭐️⭐️⭐️ Google Site Kit is a game-changer for my website, merijanesole.com! It seamlessly integrates Google Analytics, Search Console, and AdSense, making website management effortless. Tracking performance, monitoring traffic, and optimizing SEO has never been easier. It’s user-friendly, provides real-time insights, and saves time. If you’re serious about improving your site’s ranking, this plugin is a must-have. Highly recommended for all WordPress users! ✅
17 de marzo de 2025 1 respuesta
I’m quite new to WordPress but this plugin had me curious. It’s very nifty and interesting to see your metrics with Google.
14 de marzo de 2025 4 respuestas
ok lets start with unbelievable support for a free product !!!! I had an issue and within the hour I was supported and up and running. The stats are unbelievable easy to read and I just love this plugin !!! Thanks James for your support !!! Lewis-Ownerpipeworkpieces.com
Leer todas las 933 reseñas

Colaboradores y desarrolladores

«Site Kit by Google – Analytics, Search Console, AdSense, Speed» es un software de código abierto. Las siguientes personas han colaborado con este plugin.

Colaboradores

«Site Kit by Google – Analytics, Search Console, AdSense, Speed» ha sido traducido a 28 idiomas locales. Gracias a los traductores por sus contribuciones.

Traduce «Site Kit by Google – Analytics, Search Console, AdSense, Speed» a tu idioma.

¿Interesado en el desarrollo?

Revisa el código , echa un vistazo al repositorio SVN o suscríbete al registro de desarrollo por RSS.

Registro de cambios

1.149.0

Enhanced

  • Update Ads setup via PAX to enable the enhanced conversion tracking by default. See #10413.
  • Update the WooCommerce Redirect modal logic to trigger at the Ads setup wizard. See #10404.
  • Fix the learn more link in the ACR lost events banner. See #10397.
  • Add GA events tracking for user interaction with the Reader Revenue Manager introductory overlay notification. See #10330.
  • Unguard the productIDs and paymentOption module settings to enable publication data synchronization without the rrmModuleV2 feature flag. See #10314.
  • Update text in “Top earning pages” widget. See #10158.
  • Remove the audienceSegmentation feature flag. See #10148.
  • Add support for outputting the Sign in with Google button where wp_login_form is used. See #10047.
  • Update Google Tag ID mismatch notifications to use new notifications infrastructure to improve reliability/user experience. See #9292.

Changed

  • Update Guzzle to v7. See #10302.
  • Update the PAX setup success notifications to lead the “Show me” link to the official Google Ads campaigns overview page. See #10272.

Fixed

  • Fix PAX layout issues. See #10412.
  • Ensure that warning notices for Reader Revenue Manager blocks appear as expected for view-only Site Kit users. See #10394.
  • Fix console warning that could appear when Sign in with Google module is not connected. See #10325.
  • Fix the All Traffic pie chart tooltip issue that didn’t appear after deselecting a segment. See #10318.
  • Fix incorrect user count in the “Others” segment of the Locations pie chart and ensure matching percentages in All Traffic widget pie charts. See #10243.
  • Update key metric widgets to skip showing empty rows. See #10156.
  • Upgrade Google API client library to avoid deprecation notices on latest versions of PHP. See #9977.

See changelog for all versions.