Yoast SEO

Descripción

Mejora el SEO de tu WordPress: Escribe mejor contenido y consigue un sitio WordPress completamente optimizado usando el plugin Yoast SEO.

YOAST SEO: THE #1 WORDPRESS SEO PLUGIN

Supercharge your website’s visibility and attract organic traffic with Yoast SEO, the WordPress SEO plugin trusted by millions worldwide.

With those millions of users, we’ve definitely helped someone like you! Users of our plugin range from owners of small-town bakeries and local physical stores to some of the world’s largest and most influential organizations. And we’ve done this since 2008!

Yoast SEO Free provides the essentials to kickstart your SEO, and the Yoast SEO Premium plugin and its extensions unlock extra tools and functionality to take your SEO to the next level.

SEO FOR EVERYONE, MADE BY SEO EXPERTS

SEO is the most consistent and cost-effective website traffic source, but it can be a challenging and complex maze. Luckily, you don’t have to do this alone. We’re here to help!

Yoast’s mission is SEO for everyone. Whether you’re a beginner or a seasoned expert, Yoast SEO equips you with all the essentials to navigate the complexities of SEO, turning those challenges into opportunities for growth and success.

STAY ON TOP OF SEO WITH NEW FEATURES

Creating engaging and optimized SEO titles and meta descriptions has never been easier, faster, and more precise! With our latest feature, the AI title & meta description generator, you’ll certainly save time. The feature is currently in beta and is available for Yoast SEO Premium users.

WHY YOAST SEO?

Are you agonizing over the intricate details of search engine optimization? Are you losing sleep trying to crack the code of SEO algorithms? Is the ever-evolving landscape of SEO leaving you overwhelmed and behind the curve?

These are the common struggles website owners face when trying to master the art of SEO and gain that coveted top spot in search results.

With Yoast SEO, you can overcome these challenges and unlock extraordinary gains:

  • Beat the competition: Leave your rivals in the dust with our powerful SEO tools. Outperform industry competitors and enjoy the traffic and recognition you deserve.

  • Streamline your SEO strategy: Bid farewell to the complexities of SEO. Yoast SEO handles the technical aspects, such as canonical URLs and meta tags, automating essential optimizations behind the scenes. Unleash your focus on creating captivating content that connects with your audience.

  • Climb those rankings: Take advantage of advanced features like XML sitemaps, title and meta description templating, and Schema.org structured data integration. Empower search engines to fully understand and appreciate your website, helping you reach the top of search results.

  • Optimize content mastery: Yoast SEO offers comprehensive analysis tools that help elevate your content’s SEO and readability. Get powerful insights and actionable recommendations to craft extraordinary content that resonates with readers and search engines. But there’s more! Yoast SEO Premium has unique generative AI features to help write awesome titles and meta descriptions.

  • Elevate user experience: Yoast SEO paves the way for an exceptional website experience. Engage your audience with intuitive site breadcrumbs, fast loading times, and great content!

LET’S GO OVER KEY FEATURES IN YOAST SEO

Yoast SEO helps you do WordPress SEO in many ways. Let’s take a look!

QUICK AND EASY SETUP TO GET YOU STARTED

Setting up your Yoast SEO plugin is smooth, hassle-free, and doesn’t require any advanced knowledge! Our step-by-step first-time configuration walks you through the essentials, helping you get your SEO up and running quickly.

You’ll be prompted to fill in key details about your site during the setup. This enables Yoast SEO to translate all this information into structured data, which helps search engines better understand your content and website!

Are you already using another SEO plugin? No worries! Transitioning from other plugins to Yoast SEO is a breeze. We’ve designed it to be seamless, ensuring you don’t lose critical data.

Connecting your site to vital webmaster tools like Google’s Search Console usually requires technical know-how. But with Yoast SEO, that’s a thing of the past. Our integration simplifies the process, making it something you can do in less than 5 minutes. Of course, we’ll guide you along the way!

TAKING CARE OF YOUR TECHNICAL SEO NEEDS

Although technical optimization is a big part of SEO, it’s not easy.\
Yoast understands that only some people who work on SEO are experts or have the time to dive into the technical aspects of a website. That’s why Yoast SEO handles much of the technical optimization, freeing up your time to work on other parts of your website, like writing awesome content that attracts visitors.

  • Get automated technical SEO improvements, like optimized meta tags, right out of the box.

  • Add canonical URLs to tell search engines which content they should show when you have pages with similar content.

  • Get advanced XML sitemaps, making it effortless for search engines to understand your site structure and index your web pages effectively.

  • Elevate your brand presence with customizable titles and meta description templating, ensuring consistent and compelling search result snippets that drive click-through rates.

  • Get best-in-class Schema.org structured data integration, significantly increasing your chances of getting visually rich search results that attract more users.

  • Take complete control over your site’s breadcrumbs, allowing visitors and search engines to navigate your website seamlessly.

  • Significantly improves your website’s loading times, courtesy of Yoast SEO’s innovative data management techniques tailored for WordPress.

  • [Advanced] Yoast SEO comes with a wide range of crawl settings that optimize how search engines crawl your site and reduce its carbon footprint. This lowers your site’s environmental impact and contributes to a sustainable web.

WRITE AWESOME CONTENT THAT USERS AND SEARCH ENGINES LOVE

Unlock the full potential of your content with Yoast SEO’s state-of-the-art content analysis. Crafting compelling content becomes easier with Yoast SEO’s suite of features designed to help you increase your website’s content performance.

  • Leverage detailed SEO analysis that guides you toward creating SEO-friendly content, allowing you to target the right keywords and boost your visibility in search results.

  • Drive engagement and enhance readability with the integrated readability analysis. Ensure your content is clear, concise, and effortlessly readable by humans and search engines alike.

  • To effectively cater to a global audience, benefit from Yoast SEO’s full language support for English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew, Hungarian, Turkish, Czech, Norwegian, Slovak, and Greek.

  • Preview your content as it will appear in search results directly within Yoast SEO, even on mobile devices. This helps you to fine-tune your meta titles and descriptions to maximize click-through rates.

  • Enable your HowTo content to be displayed in search results by using the innovative Schema structured data blocks for the WordPress block editor

  • A dedicated breadcrumbs block ensures your users always know their location within your website.

  • Embrace inclusivity in your content creation process with the inclusive language analysis. This optional feature analyzes your text and provides suggestions to make your content more inclusive and considerate of different audiences. By using inclusive language, you can create a welcoming environment and ensure your content resonates with diverse groups of people.

  • Seamlessly do keyword research right within the plugin with the Semrush integration. Find out what related keywords people are searching for, so you can optimize your content to reach more audiences.

  • Track your rankings in Yoast SEO with the Wincher integration. Yoast SEO and Wincher show how your content and keywords rank in Google. So that you immediately know if your optimizations are paying off or if you need to take more action!

  • Are you using Elementor to build your website? No worries because Yoast SEO integrates with Elementor. Take advantage of all Yoast SEO’s benefits within your favorite website builder!

  • Yoast SEO Premium even has advanced AI features, helping you write titles and meta descriptions at the touch of a button thanks to generative AI. We don’t use a credit system for this, so this artificial intelligence tool is free to use once you have Yoast SEO Premium.

KEEP YOUR SITE IN SHAPE FOR SEO

Yoast SEO empowers you to keep your website in perfect shape, regardless of your role or expertise:

  • Fine-tune your website’s engine, allowing you to focus on creating engaging and valuable content. With Yoast SEO, technical optimization becomes effortless, allowing you to prioritize what truly matters.

  • Structure your website easily using Yoast SEO’s cornerstone content features, enabling search engines to understand and index your most important pages effectively.

  • Translate valuable content into structured data where applicable, allowing search engines to fully comprehend your website’s meaning and context.

  • Streamline collaboration and empower your team with SEO roles, granting specific access to colleagues and stakeholders. Efficiently manage your SEO strategy and ensure everyone is aligned toward achieving optimal results.

  • Yoast SEO includes a powerful front-end SEO inspector that allows you to preview and fine-tune the SEO settings directly on your website’s front end. With this intuitive tool, you can easily optimize elements such as meta titles, meta descriptions, URL slugs, robots meta tags, and structured data by seeing their appearance in real-time.

  • Yoast SEO has a regular 2-week update cycle, ensuring you always stay up-to-date with the latest development and updates from search engines.

POWERFUL INTEGRATION WITH OTHER TOOLS

Yoast SEO seamlessly integrates with various themes, plugins, and tools to enhance the user experience and improve your WordPress SEO workflow.

  • Leverage Yoast SEO’s optimized compatibility with the WordPress block editor (or ‘Gutenberg’ editor) for a seamless content creation experience.

  • Take your storytelling to the next level with Google’s Web Stories plugin, allowing you to create captivating and interactive web stories.

  • Utilize the full potential of the Advanced Custom Fields plugin when combined with the ACF Content Analysis for Yoast SEO plugin, enriching your content with structured data while reaping the benefits of Yoast SEO’s powerful analysis.

  • Seamlessly integrate Yoast SEO with the Elementor website builder, empowering you to optimize your stunning designs effectively.

  • Elevate your site search quality with Algolia integration, ensuring users can effortlessly find the content they want.

  • Utilize the WordProof plugin, which adds timestamps to your content, proving ownership and establishing credibility.

  • Combine Yoast SEO with Semrush, a leading SEO tool. Access comprehensive keyword data directly within Yoast SEO, empowering you to supercharge your SEO strategy with data-driven insights.

  • Connect your Yoast SEO plugin with Wincher, a powerful SEO tracking tool. Monitor your keyword rankings, and track your website’s visibility in search results. Stay on top of your SEO performance and make data-driven decisions to improve your website’s ranking.

Choose Yoast SEO for unparalleled compatibility with your preferred tools and seamless integration into your existing WordPress setup.

CONFÍA EN LOS EXPERTOS

Yoast is powered by expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO and to improve the plugin with every release.

WE’LL ONBOARD YOU AND HELP YOU DO SEO

You may wonder, “What do I do after installing the plugin?” It’s a common question, and we understand that the world of SEO can seem daunting at first glance.

That’s why we don’t leave you to figure things out alone at Yoast. We’re here to help you succeed with your SEO goals because empowering our users is at the core of our philosophy!

Onboarding experience: After you install the plugin and run the first-time setup wizard, we offer an intuitive onboarding experience that guides you through the essential settings and features. This ensures you’re making the most out of your new plugin, step by step.

Webinars: Want to learn how to get started with SEO and interact with experts from Yoast? Our regular webinars provide live and interactive learning experiences. They cover various topics and are designed to help you get started with SEO, no matter your skill level.

Courses in Yoast SEO academy: If you’re looking for a structured learning path, our Yoast SEO academy offers a variety of online courses, both free and paid. You can follow the courses at your own pace and learn when you want. These lessons cover everything from the basics of WordPress to advanced SEO techniques, catering to beginners and experienced users.

Blogs section: Our regularly updated blog is a treasure trove of information, filled with practical tips, insights, and guides on how to improve your SEO. Whether you’re looking for a quick fix or an in-depth analysis, our blog covers you.

Newsletter: Stay in the loop with our newsletter. It’s more than just news; it’s a timely update on important changes and trends in the SEO world. We sift through the noise to bring you what matters, so you can take informed action when it counts. We’ll also provide you with tips and guides on how to improve your SEO.

When you choose Yoast SEO, you’re never alone in your journey. We’re with you every step of the way, providing the resources and support you need to take your online presence to new heights.

EXPAND YOUR SEO KNOWLEDGE WITH ONLINE COURSES

With Yoast SEO academy, learning SEO becomes accessible and engaging. Whether you’re starting fresh or looking to sharpen your skills, our free courses provide a solid foundation in WordPress and SEO.

Investing in Yoast SEO Premium gives you FULL access to all courses, from SEO copywriting, ecommerce SEO, and technical SEO to Local SEO. These courses equip you with more advanced knowledge, skills, and tips to help your website grow and succeed. Get two great products for a single price and become a master of SEO with Yoast SEO Premium and the Yoast SEO academy!

SERIOUS ABOUT GETTING HIGHER RANKINGS AND MORE TRAFFIC?

Not only do you get many additional benefits by upgrading to Yoast SEO Premium, but you’ll also get 24/7 personalized support that takes away your worry.

  • Optimize your content and diversify your keywords using synonyms and related keyphrases in Yoast SEO Premium. Expand your reach and deliver more natural, engaging content to your audience. You can optimize up to 5 keyphrases with the Premium version.

  • Optimizes your articles for different word forms, singular and plural variations, different verb forms, synonyms, and related keyphrases, thanks to the semantic understanding technology in Yoast SEO Premium.

  • Seamlessly handle URL changes or page deletions with Yoast SEO Premium’s redirect manager. Automatically create redirects to prevent “404: page not found” errors and retain valuable traffic and backlinks.

  • Get internal linking suggestions in real-time. Yoast SEO Premium enhances your article’s depth and authority by recommending related posts to link to.

  • Gain precise control over your page’s appearance on social networks like Facebook and Twitter with Social Previews in Yoast SEO Premium. Customize your social presence and entice users to engage with your content effectively.

  • Simplify your SEO workflows and get guidance to work on time-consuming SEO tasks, …

Capturas

  • The modern interface makes Yoast SEO easy to work with.
  • Easily manage how your posts and pages appear in SERPs.
  • Yoast SEO Premium has extra crawl optimization options.
  • Yoast SEO integrates with tools like Semrush and Wincher.
  • The famous SEO and readability analyses in Yoast SEO.
  • See what your post looks like in Google.
  • The First-time configuration helps you get started quickly.
  • The inclusive language analysis in Yoast SEO.

Bloques

Este plugin proporciona 2 bloques.

  • Yoast SEO
  • Yoast SEO

Instalación

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO first-time configuration as explained in the ‘after activation’ step!

INSTALAR YOAST SEO DESDE WORDPRESS

  1. Visita la página de plugins en tu escritorio y selecciona «Añadir nuevo»;
  2. Busca «Yoast SEO»;
  3. Activa Yoast SEO desde tu página de plugins;
  4. Ve a «después de la activación», a continuación.

INSTALAR YOAST SEO MANUALMENTE

  1. Sube la carpeta «wordpress-seo» al directorio «/wp-content/plugins/»;
  2. Activa el plugin Yoast SEO desde el menú «Plugins» en WordPress;
  3. Ve a «después de la activación», a continuación.

DESPUÉS DE LA ACTIVACIÓN

  1. You should see (a notice to start) the Yoast SEO first-time configuration;
  2. Go through this configuration and set up the plugin for your site;
  3. ¡Ya has terminado!

FAQ

¿Cómo funcionan los mapas del sitio XML en el plugin Yoast SEO?

Tener un mapa del sitio XML puede ser beneficioso para SEO, ya que Google puede recuperar muy rápidamente páginas esenciales de una web, incluso si los enlaces internos de un sitio no son perfectos.
El índice del mapa del sitio y los mapas del sitio individuales son actualizados automáticamente cuando añades o eliminas contenidos e incluirán los tipos de contenido que quieras que el motor de búsqueda indexe. Los tipos de contenido marcados como «noindex» no aparecerán en el mapa del sitio. Aprende más sobre los mapas del sitio XML.

¿Cómo puedo añadir mi web a la consola de búsqueda de Google?

Es muy sencillo añadir tu web a Google Search Console.
1. Crea una cuenta en Google Search Console y accede a tu cuenta.
2. Haz clic en «Añadir una propiedad» en el desplegable de búsqueda.
3. Introduce la URL de tu web en la casilla y haz clic en «Continuar».
4. Haz clic en la flecha junto a «Etiqueta HTML» para ampliar la opción.
5. Copia la etiqueta meta.
6. Accede a tu web WordPress.
7. Haz clic en «SEO» en el escritorio.
8. Haz clic en «General».
9. Haz clic en la pestaña «Herramientas del webmaster».
10. Pega el código en el campo de Google y haz clic en «Guardar los cambios».
11. Vuelve a Google Search Console y haz clic en «Verificar».

Si quieres más detalles de los pasos, por favor, visita nuestro artículo en yoast.com/help/.

¿Cómo implemento migas de pan de Yoast SEO?

Lo siguientes pasos son una solución temporar, ya que las ediciones manuales hechas en los archivos del tema podrán sobrescribirse con futuras actualizaciones del tema. Por favor, contacta con el desarrollador del tema para una solución permanente. Hemos escrito un artículo sobre la importancia de las migas de pan para SEO.

Para implementar la función «[breadcrumbs]» en Yoast SEO, tendrás que editar tu tema. Recomendamos que, antes de cualquier edición de los archivos del tema, se haga una copia de seguridad. Tu proveedor de alojamiento puede ayudarte a hacer una copia de seguridad.
Copia el siguiente código en tu tema, donde quieras que estén las migas de pan. Si no estás seguro, tendrás que experimentar con la colocación:

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>

Los lugares comunes donde podrías colocar tus migas de pan están dentro de tu archivo single.php y/o page.php, justo encima del título de la página. Otra opción que lo hace realmente fácil en algunos temas es simplemente pegando el código al final del archivo header.php.

En la mayoría de los temas que no son de WooTheme, este snippet de código no debería ser añadido a tu archivo functions.php.
Como alternativa, puedes añadir manualmente el shortcode de las migas de pan a las entradas o páginas individuales: [wpseo_breadcrumb]

Si necesitas más detalles o una guía paso a paso, lee nuestra guía de implementación de las migas de pan de Yoast SEO.

¿Cómo hago las URLs «noindex»?

Yoast SEO proporciona múltiples opciones para configurar una URL o un grupo de URLs para «noindex». Lee más sobre cómo hacer esto en esta guía.

Google muestra la descripción errónea, ¿cómo puedo corregirlo?

Si has creado buenas meta description para tus entradas del blog, nada es más molesto que Google muestre para tu sitio una descripción completamente distinta en el snippet de resultados de búsqueda.

Las posibles causas podrían ser:
1. descripción errónea en el código
2. la caché de Google es obsoleta
3. manupilación del término de búsqueda
4. Google ha ignorado la meta description

Aquí puedes leer más sobre cómo resolver el problema con la descripción errónea.

¿Con qué frecuencia se actualiza Yoast SEO?

Yoast SEO es actualizado cada dos semanas. Si quieres saber porqué, por favor, lee esta entrada sobre ¡porqué actualizamos cada dos semanas!

¿Cómo obtengo soporte?

Como nuestro plugin gratuito es usado por millones de personas en todo el mundo, no podemos ofrecerte soporte individual. Si tienes problemas con el plugin Yoast SEO para WordPress, puedes obtener ayuda en el foro de soporte de wordpress.org o revisando nuestro centro de ayuda en yoast.com/help/.

Los plugins que compras en Yoast son denominados «plugins premium» (incluso si su nombre no es «premium») e incluyen un año completo de actualizaciones y soporte premium. Esto significa que puedes contactar con nuestro equipo de soporte si tienes cualquier pregunta respecto a ese plugin.

Lee más sobre cómo obtener soporte

What happens to my data if I enable usage tracking?

This page on yoast.com explains what data we collect to improve Yoast SEO. We only collect data when you explicitly opt in. Read more about how we handle your data in our Privacy Policy.

Tengo una pregunta diferente de las que aparecen aquí

Los más probable es que tu pregunta haya sido respondida en nuestro centro de ayuda: yoast.com/help/.

Reseñas

6 de marzo de 2024 2 respuestas
Hi, The errors on the product page are still not resolved. 21.7 was the last update that worked for me, after that the product page is a mess with errors. Even Google de-listed almost all my part numbers...Now I updated again and again the product page is a mess... Added to this the sitemap /product-sitemap.xml has errors. This page contains the following errors: error on line 2 at column 1: Extra content at the end of the document Below is a rendering of the page up to the first error. I pay for this as well.... Sorry to rant but i need a solution please....
21 de febrero de 2024
I've been using Yoast SEO on multiple WordPress sites for years, and it's become an indispensable part of my toolkit. The plugin simplifies the complex world of SEO, offering clear guidance on how to optimize content, manage keywords, and improve readability. Its real-time analysis helps make immediate improvements, and the traffic light system is intuitive for users of all levels. Yoast also excels in technical SEO, generating sitemaps and managing meta tags effortlessly. The regular updates keep it in line with Google's ever-changing algorithm, ensuring your site remains competitive. Critical Remark: While Yoast SEO is incredibly user-friendly and effective, its suggestions can sometimes be overly rigid. Following its advice to the letter isn't always beneficial for creative writing or when trying to maintain a natural flow in your content. It's important to balance SEO recommendations with your unique voice and the readability of your text.
30 de enero de 2024 1 respuesta
This plugin is very comprehensive and does an excellent job, even in its free version. It is always up-to-date and continually improved with each new release. The support is another positive aspect, always ready to help clarify doubts and resolve issues. It deserves 10 stars!!!
29 de enero de 2024 1 respuesta
This is a nice plug-in to easily add SEO data and functions to each page and to the site as a whole
Leer todas las 27.624 reseñas

Colaboradores y desarrolladores

«Yoast SEO» es un software de código abierto. Las siguientes personas han colaborado con este plugin.

Colaboradores

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Revisa el código , echa un vistazo al repositorio SVN o suscríbete al registro de desarrollo por RSS.

Registro de cambios

22.2

Release date: 2024-03-05

Yoast SEO 22.2 is out today. In this release, you’ll find language analysis enhancements. More accurate keyphrase recognition and translation improvements to Yoast News SEO. Find out more about what’s new in Yoast SEO 22.2 in our release post!

Enhancements

  • Improves keyphrase detection by treating hyphens and en-dashes as word boundaries. For example, if the keyphrase is ‘dog-training tips’, a keyphrase occurrence will be recognized as long as the words ‘dog’, ‘training’, and ‘tips’ are found in the same sentence.
  • Improves recognition of single-word function words for Arabic and Hebrew.
  • Improves the highlighting of keyphrases that contain hyphens or dashes. For example, if the keyphrase is ‘Cold War era’, it will be correctly highlighted in the phrase ‘post-Cold War era’. Previously, the word ‘post’ would also be highlighted.
  • Improves the inclusive language analysis by refining feedback strings and excluding false positives for phrases related to mental health.

Bugfixes

  • Adds x.com as a possible domain for the Twitter validation in our site representation settings.
  • Fixes a bug where sitemap.xml would redirect to a 404 when the HTTPS server value of the response would be “On” instead of “on”.
  • Fixes a bug where the keyphrase in slug assessment would crash when the site language was Indonesian, the keyphrase contained a reduplicated word (e.g. ‘buku-buku’), and a form of that word also occurred in the slug.
  • Fixes a bug where the “Organization description” field would still be focusable via tabbing.
  • Fixes a bug where the Organization’s Site founding date would span 2 lines in Chrome, by removing our placeholder.
  • Fixes a bug where the schema of a post requested through a REST request wouldn’t include the primary image.
  • Fixes a bug where the upsell message for Yoast WooCommerce SEO would appear when using the AI feature on a non-WooCommerce product page.

22.1

Release date: 2024-02-20

Yoast SEO 22.1 is out today. In this release, you’ll find various fixes and improvements, including better Schema support and a new XML sitemap filter. Find out more about what’s new in Yoast SEO 22.1 in our release post!

Enhancements

  • Adds the filter wpseo_sitemap_urlset to easily filter <urlset> for all XML sitemaps. Props to @jdevalk.
  • Encodes possible spaces in URLs used in @id and url WebPage Schema piece properties when the Schema represents a search results page.
  • Lowers the minimum amount of characters needed to use the search functionality on the settings page.
  • Makes the section headings stand out visually in the SEO, readability and inclusive language analysis tabs.

Bugfixes

  • Fixes a bug where ending a How-To or FAQ block element with a backslash would generate errors when re-opening a saved post.
  • Fixes a bug where next and prev links in query loop would be wrong when disabling Inherit query from template.
  • Fixes a bug where some custom post types such as Divi layouts would experience problems after activation or deactivation of Yoast SEO.
  • Fixes a bug where the ProfilePage schema node would not be valid when it was manually chosen for a page.
  • Fixes a bug where using a plugin that hooks into views_edit-{$post_type} would generate fatal errors when the plugin returned an unexpected array.

Other

  • Adds more information about Yoast SEO Premium price to the sidebar ad.
  • Adds price and saving information to the Cover all your SEO bases card in the Premium page.

Earlier versions

Para ver el registro de cambios de versiones anteriores, por favor, revisa el registro de cambios de Yoast SEO en yoast.com